- Artistic
and creative businesses such as florists, gift shops and designers, should
use unusual color combinations that reflect their creative flair. These
may include combinations of purple and variations of purple such as plum,
magenta and other pinks, pale blue, and yellow. Pleasing color
combinations rather than discordant combinations are best as they are
a preview of your work.
- Fashion
boutiques and beauty salons aimed at the female market should
choose from softer feminine colors such as pastels, pinks, coral, soft
blue or green, turquoise or light purple. In choosing the best colors for
this type of retail business you must first take into account the target
market. For the female market choose pastels and pinks, coral, turquoise
or light purple. For the male market blue is always a good choice as the
majority of men love all types of blue.
- Men's
clothing stores need to choose colors that will attract their
male customers, but they also need to take into account that often it is
women who do the buying for their partners, sons or fathers. Blue is a
color that is attractive to the majority of people, including both genders
and all age groups, so it is a good choice for these stores. Adding some
red or blue to the color scheme will add energy to the blue.
- Toy
stores need to attract both children and their parents or
grandparents who are the buyers. Bright primary and secondary colors will
attract the children, while softer colors will attract their parents and
grandparents. Ensure you have a mixture of these colors throughout the
store in your displays.
- Restaurants,
bistros, cafes and coffee shops, should use warm colors ranging
from red to orange. Colors from the red range are stimulating to the
appetite and encourage people to eat more. Colors from the orange range
are stimulating to social communication and conversation as well as
encouraging people to eat more. Orange also says 'affordable', yet good
quality, depending on the variation of orange you use and the colors you
combine it with. Combine with complementary colors for the best effect.
- Fast
food outlets work well with a combination of red, yellow and
white. Yellow keeps people moving so they don't hang around too long when
they finish their meal. Red stimulates their appetite and white suggests
hygiene.
- Upper-class
restaurants can use softer versions of orange, such as peach,
apricot, terracotta or coral to encourage appetite and conversation or
deeper reds for elegance and appetite stimulation. Combine with some form
of green, aubergine or cream for a stylish and elegant effect.
- Hotels
and bars are wise to use some form of green to encourage
people to drink more. Combined with a soft muted orange to encourage
conversation and social communication, this would create an atmosphere of
enjoyment in which patrons would drink continuously.
- Entertainment
businesses need colors that exude fun and happiness. Yellow
as part of your color scheme is appropriate for this type of retail
business. If your business is to stimulate activity with participants then
red will encourage this. If social interaction is your purpose, then
orange is the best choice. Purples, mauves and pastel colors will create
the right atmosphere for fantasy type businesses.
Choose combinations of colors that will send the
messages you wish to convey:
- Green is
stimulating to thirst, so it is appropriate to use it in situations where
a restaurant relies on beverages as a major part of its custom. Some green
combined with a variation of either red or orange is appropriate for all
food outlets. Green also helps staff tolerate a noisy environment.
- Yellow is
a happy and playful color but it can create anxiety. If you want your
customers to be in and out quickly, and to make quick purchases, then
yellow will help. Otherwise use it in small amounts as it can agitate and
stress some people.
- Blue will
suggest you are honest and trustworthy and have a calming effect on your
customers. Blue will also entice your customers to linger for longer in
your store and help to retain loyal customers. It is a color favoured by
most people.
- Red should
be used in small doses in retail businesses. It can cause aggression and
anger if used in large amounts so use it as an accent color to add energy,
passion and excitement.
Always use complementary colors in small proportions to
balance the main color you have chosen. Too much of any one color can have a
different effect to the one intended. An excess of red can bring out aggression
and anger, while too much green can make your customers and staff too relaxed;
too much yellow can cause anxiety while too much blue can slow people down to a
point of inactivity. Use this link for more information on thepsychological
and physiological meaning of each color to give your retail store an
individual and unique identity.
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